July 22, 2024 Karachi, July 22, 2024 – The Sindh Revenue Board (SRB) has announced new sales tax rates for advertisement services for the tax year 2024-25. The rates were issued following amendments made through the provincial Finance Act, 2024. The notification includes specific rates for various types of advertisement services. The standard sales tax rate for most advertisement services has been set at 15%. However, certain exemptions apply to encourage public welfare messages and support local media. Below are the detailed sales tax rates and exemptions: 1. General Advertisement: 15% o Exemptions:  Advertisements financed out of funds provided by a Government under grant-in-aid agreements.  Advertisements conveying public service messages related to the polio eradication program by UNICEF. 2. Advertisement on T.V.: 15% 3. Advertisement on Radio: 15% 4. Advertisement on Closed Circuit T.V.: 15% 5. Advertisement in Newspapers and Periodicals: 15% o Exemption: Advertisements in newspapers and periodicals published in Sindh. 6. Advertisement on Cable T.V. Network: 15% 7. Advertisement on Poles: 15% 8. Advertisement on Billboards: 15% 9. Other Advertisements (including those on the web or internet): 15% o Exemption: Advertisements on the websites of newspapers and periodicals published in Sindh. The SRB’s decision to specify these rates and exemptions is seen as a balanced approach to ensure revenue generation while promoting public welfare initiatives and supporting local media outlets. The exemptions for advertisements related to…