In a bid to accurately determine duty and taxes at the import stage, the Federal Board of Revenue (FBR) has introduced new customs valuations for several prominent brands of potato chips, including Lay’s and Pringles. The move, outlined in Valuation Ruling No. 1870/2024 issued by the Directorate General of Customs Valuation, aims to reflect the significant fluctuations in international potato chip prices over the past seven years. The revised valuations, effective immediately, are as follows: • Lay’s: $4.60 per KG • Pringles: $4.30 per KG • Ligo: $2.90 per KG • Chizzpa: $4.10 per KG • Jacker: $5.20 per KG • Mister Chips: $3.10 per KG • Tiffany: $4.10 per KG • Kettle: $5.20 per KG • Poppin: $5.25 per KG • Kracks: $3.00 per KG • Hunter’s: $3.50 per KG • Other brands potato chips: $4.00 per KG The decision to reassess the valuation of potato chips was prompted by the outdated nature of the existing valuation parameters, which were established nearly seven years ago. Recognizing the need to align with current market realities, the Directorate of Customs Valuation, Karachi, undertook a comprehensive analysis of ninety days’ worth of clearance data to recalibrate the valuation framework. This meticulous process aimed to discern patterns and trends in potato chip imports, providing a robust basis for the revised customs values. The initiative underscores Pakistan Customs’ commitment to fairness and transparency in trade practices,…